O-Week at Flinders University was chosen as the launch pad for BetterU, a Student Support & Wellbeing initiative to help students in all aspects of their life at university and beyond.
BetterU is a gateway to wellbeing at Flinders University, connecting students with resources, programs, and support to enhance their physical, emotional, social, and spiritual health. BetterU aims to help students at university thrive both academically and personally.
Cohesion with the existing Flinders University brand was achieved by using the current university colour palette and fonts. The use of the friendly icons that represent ‘Better + Together + Body + Mind + Spirit’ on all collateral proved popular with the influx of students on the day.
The implementation of the new branding also extended to website design, corporate collateral, promotional items and campus signage.
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