Jo Madi Active

Jo Madi Active is a fitness and activewear brand based in Adelaide, South Australia. 

At Jo Madi Active, they believe that persistence and a positive outlook are keys to their success. Their high-quality & Australian-designed apparel is the perfect ‘armour’ to see you through all the daily challenges life throws at you.

The project scope consisted of brand strategy, logo creation and implementation in all marketing collateral. Social tags such #outdoyou formed the basis of promotional campaigns. Jo and Samir engaged VERSION for various marketing projects that resulted in local and regional stockists around SA. VERSION implemented Shopify as their chosen online store.


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