VERSION’s brief for this Filipino fast food branding project was to create an eye-catching mark that can be applied to signage and interior wall graphics.

‘Kalye’ is a Filipino word for ‘street’, we took our client’s original ideas as a base and built a brand they loved. Designs for the interior wall graphics used a famous ‘street’ in the Philippines that was built by Portuguese settlers. The brand was used on menus, t-shirts, signage, website, socials, and interior graphics.