Micro-X is the first company in the world to introduce to the general radiology market, NEX Technology, using a carbon nanotube, a cold electron source material instead of a traditional heated filament.
This electronic x-ray tube is smaller, lighter, and faster than anything the world has seen before. This has led to the development of the Rover DR Mobile System. VERSION was commissioned to review, distill and present the vast amount of existing information in a website that succinctly features the ROVER and NEX Technology. Art direction and storyboarding were also produced for the homepage video so that it integrates seamlessly with the front page design layout.