Woodwool Australia manufactures and distributes large volumes of wood wool to many clients nationwide. With the ever-increasing trend of eco-sustainable, natural, chemical-free, and food-safe products, wood wool is fast becoming a popular choice for many businesses.
Durable, beautiful in appearance, resilient, and versatile, it has many applications such as wine/gift packaging, live crayfish/lobster export packaging, animal bedding, and evaporative cooling pads.
VERSION was commissioned to create a brand that represents the product. The final logo design is fresh, clean, and friendly, the simplicity of the brand mark reflects the true nature of wood wool. Implementation of the new branding will extend to website design, advertising/promotional collateral, and trade expo exhibition stands.