For over 30 years, the Bridgestone World Solar Challenge has welcomed to Australia, the greatest minds from around the world. They came to push the limits of technological innovation and travel the outback in a vehicle powered only by the sun’s energy. Traversing 3,000km from Darwin to Adelaide, teams comprised of tertiary and secondary students from over 30 countries. VERSION was commissioned by Events South Australia to create branding guidelines for this event. Celebrating its 30th anniversary, we were tasked to design the ‘look & feel’ and implement this through all associated promotional materials in both traditional and digital formats.
BRAND EXTENSION + DESIGN IMPLEMENTATION + EVENT & VEHICLE SIGNAGE