Here are our 5 key reasons why SSL (Secure Socket Layer) is essential for your website.
VERSION has built a lot of websites over the years and currently we are getting a lot of questions from clients such as, Is SSL important? Do I need SSL? What has changed for me to need SSL on my site?
The general answer is YES! If you own a website or a blog today, you need SSL. It’s as simple as that. An SSL certificate is no longer an addition; it’s now a necessity for large and small sites if you value security.
1. SSL PROTECTS DATA
An SSL certificate is mainly to protect server-client communication. By installing SSL, you are generally encripting every bit of information on your site. In layman’s terms, all data is locked and can only be unlocked by the intended recipient (browser or server) as no one else can have the key to open it. SSL helps you protect against the army of hackers and skimmers when using sensitive data such as IDs, passwords, credit card numbers, etc., by turning this data into undecipherable format by the unsurpassable encryption technology of SSL certificates.
2. SSL AFFIRMS YOUR IDENTITY
One of the most important aspects of web security is identity verification. The second task of an SSL certificate is to provide authentication to your website. The internet is increasingly deceptive, there have been cases in which people have lost thousands of dollars on fake websites. Installing an SSL certificate requires a validation process set by an independent third party called a Certificate Authority (CA). Depending on the type of certificate, the CA verifies the identity of you and your organization. Once you have proved your identity, your website gets trust indicators vouching for your integrity. Such verification makes sure that no imposter creates a fake website pretending to be yours. In technical terms, this is called Phishing. SSL certificates help users connect to your real website, this enhances your reputation and users also avoid fraud and scams.
3. BETTER SEARCH ENGINE RANKING
Various studies conducted by SEO experts around the world found that Google made changes to its algorithm favouring https-enabled websites in 2014. One such study conducted by Brian Dean, founder of Backlinko.com shows a strong correlation between HTTPS and higher search engine rankings. Security and to be on Google’s first page, who doesn’t want that for their website?
4. SSL HELPS YOU SATISFY PAYMENT CARD INDUSTRY (PCI) REQUIREMENTS
If your website accept online payments, you must be payment card industry (PCI) compliant. Having an SSL certificate installed is one of the 12 primary requirements set by the PCI. Therefore, SSL is essential—whether you want it or not.
5. SSL IMPROVES CUSTOMER TRUST
SSL certificates are vital from a customer’s trust point of view as it provides both encryption and authentication. The easy to identify signs inform the users that the data they send will be secured. And if you’ve installed an particular types of SSL, they can see your organization’s details. Once they know that you’re a legitimate entity, they’re far more likely to do business with you or even revisit your site.